Primos has done very well but would like to expand more. They started out 1976 selling handmade animal calls. They are selling more items now as it says in the paragraph above.
Here is what Blake Lipham, the CEO of Bushnell, has to say about the whole thing:
This acquisition will help further the breadth of our offering to the hunting consumer and provide the Primos brand with additional resources to pursue new product introductions and expanded market opportunities. We expect the Primos facilities in Flora and Brookhaven, Miss., to continue operations and we will stay focused on continuing to deliver outstanding service levels to our customers throughout the integration of our businesses.As you see both will benefit from this acquisition. Bushnell will get more hunting products on the market. They do have a lot of optics for hunting, but the only problem with that it is the only type of product they have for hunters. By offering this they will expand the variety of customers they sell to.
Primos is very happy to expand their business through Bushnell. They will benefit because Bushnell is a global business, and when Primos starts selling their products with Bushnell then they will expand around the world as well as Bushnell.
The two of them will make a profitable combination. They will do this because Primos is one of the most profitable business’ in hunting accessories, and Bushnell is the number one seller of optics in the world. This will benefit in both profits and customer satisfaction.
The two companies “Bushnell” and “Primos” are hoping this major business decision will turn out as planned. In my personal opinion I think they will benefit heavily with this whole thing.
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I like how you're are interested in hunting stuff and I think it's really cool but I believe you should state why you think they will benefit from this? I want more of what you think about it. Good post though
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